Public Relations Manager - Residential Business

Public Relations Manager - Residential Business
Lehigh Valley, PA

Job Description

Lutron Electronics Co., Inc has an immediate opening for a Public Relations Manager - Residential Business.  In this position, you would be a key part of the Residential Business Marketing team.  A successful Public Relations Manager will …. 

Contributions & Responsibilities:

  1. ​You will develop and execute a PR program, with collaboration of PR Agencies, that supports the defined marketing campaigns, including driving awareness of new product innovations, maintaining a leadership position in the smart home market, and ensuring brand consistency.

  2. Provide oversight and strategy for PR agencies to ensure public relations initiatives for the residential business are being executed in accordance to plan and are on budget.

  3. Drive daily PR agency activity.

  4. Work closely with product and brand managers to ensure product launches include a PR component.

  5. Develop timely, creative story angles that harness the Lutron brand (innovation, service and quality) to build category and company awareness and industry thought leadership.

  6. Report on the effectiveness of PR programs and initiatives to key stakeholders to demonstrate ROI.

  7. Amplify news coverage among Lutron’s leadership team, residential team stakeholders, on Lutron.com and Lutron’s social media channels. 

  8. Establish a clear connection between public relations initiatives and company business initiatives, including new market development, new product adoption, and overall sales growth. 

  9. Develop expertise in Lutron’s residential products and sales channels.

  10. Develop and manage the residential public relations budget.

  11. Stay aligned to Lutron’s culture and values:

    • Be passionate

    • Be flexible and adaptable to changing markets

    • Be an innovative thinker

    • Be customer focused

    • Be ethical

Qualifications:

  1. Bachelors’ degree in Public Relations, Journalism, Communications or a related field

  2. 7+ years of Public Relations experience with increasing job responsibilities

  3. Demonstrated success of creating PR agency metrics and driving the agencies to meet/exceed their press coverage goals

  4. Strong verbal communicator, exceptional written communication skills

  5. Ability to work across all organizational levels

  6. Proven experience collaborating with or leading cross-functional teams

  7. Smart home product experience preferred.

  8. Willingness to travel at least 25% of the time, sometimes with little or no notice

Lutron Electronics position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in strong sales and profitability growth year over year. This growth has in turn allowed the company to continue to invest in recruiting and retaining the best people we can find to service our customers. Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services.  EOE/AA

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