Luxury Brand Manager
Lehigh Valley, PA
Brand Manager – Luxury Residential Systems
The Brand Manager works across Lutron’s luxury residential systems organization to create comprehensive marketing programs and campaigns that ensure achievement of the overall budgeted sales goal. He/She will work closely with the director of marketing, product managers, sales leaders, and communications team to deliver world class experiences for luxury home owners and our Business to Business customers.
Lutron’s Luxury Residential Systems business is focused on providing the world’s best lighting controls, wall controls, automated shades, high performance light fixtures and service to Luxury home owners through our residential dealers around the world. Our products are known for superior performance, quality and aesthetics for over 55 years.
The ideal candidate will have the following qualifications:
Disciplined, demanding and driven to succeed.
Experience using data and business intelligence to drive decisions.
Passionate, intelligent & views failure as unacceptable in self or from others.
Deep understanding of the marketing mix and developing comprehensive marketing campaigns.
Overall responsibilities include:
Uncover customer (influencers and end users) insights and deliver innovative marketing campaigns.
Generate strategies that grow market share and drive growth of the brands across all sales channels.
Owns the marketing budget and spend allocation for his/her respective brands.
Detailed Responsibilities include
Use influencer and customer insights and research to develop:
Marketing Campaignsa. Take full ownership of the creative and operations elements needed to launch a successful marketing campaign
b. Measure and report performance of all marketing campaigns, and assess against goal
c. Create communications to our channels and markets that will be delivered through print, web, email, social media, and other advertising channels
d. Work with MarComm to develop the appropriate brochures, content, tools, etc.
e. Align all costs of merchandising, advertising, and other promotions with team
f. Deliver on-time and high quality advertising assets in the appropriate publications
g. Measure all advertising for what’s working and what’s not working
a. Develop content to educate our sales teams and reps on the brand positioning and pricing
b. Communicate the marketing campaigns to all stakeholders for organizational alignment
a. Works very closely with product management to ensure alignment with the overall product line strategy.
b. Monitor market trends, research influencer activities, and research competitors’ activities to identify opportunities and key issues
c. Stay current on marketing trends (including digital).
d. Provide appropriate recommendations to the team for strategic planning and customer insights