Channel Program Leader

Channel Program Leader
Lehigh Valley, PA

Job Description

Channel Program Leader will:

  • Provide strategic direction and execution in targeting and maintaining contact with electrical contractors who purchase in the Electrical Distribution, with a specific focus on commercial contractors designing, commissioning, and selling Lutron Products

  • Develop and launch the Lutron Commercial Wireless Partner (CWP) program to targeted commercial contractors, collaborate with Lutron internal teams to then expand the program to a broader range of contractors, and work with those contractors to develop materials needed to help them grow their business with Lutron

  • Build and be personally engaged with the community of commercial contractors who reinforce and grow their ability to take control of lighting control design, commissioning, and selling.

  • Test in market progress; modify and adjust the program based on lessons learned from program participants

  • Develop core campaign messaging that effectively communicates the Lutron story to Electrical Contractors and ensure these messages are effectively executed across campaign projects

  • Work with the Electrical Distribution and Marketing Communications teams to improve the positioning and success of T-promotions and other communications to electrical contractors

  • Manage the CWP program and communications budget

  • Work with the CWP and Pro Operations leader to improve CWP program sign ups, app experience, and program administration

  • Collaborate with the Business Excellence team to improve the ability of the MyBusiness Community for Reps and the Lutron sales team to track and manage CWPs

  • Utilize the NECA trade show to better connect with commercial contractors and build the CWP community

  • Develop Commercial Electrical Contractor campaigns and plans to grow leads

  • Collaborate with Product Managers to launch new commercial products more effectively to commercial electrical contractors

  • Collaborate with the Lutron Pro Brand Manager to ensure that communications materials reflect the needs of the PRO’s purchasing through electrical distribution

  • Improve Commercial Wireless training materials to better communicate the Lutron value proposition to commercial contractors.

  • Develop tools to measure the effectiveness of EC marketing efforts that identify what strategies and tactics are successful and how we can improve them

  • Provide best practice suggestions, lessons learned and improvements for future events

Qualifications & Experience

  • Bachelors Degree with GPA of 3.0 or above, a marketing focus is a plus

  • Knowledge of and experience with the commercial and residential lighting business, especially electrical distribution and electrical contractors

  • Experience developing and executing effective marketing communications campaigns

  • Experience selling and marketing products or technology to electrical contractors

  • or Pardot experience is a plus

  • Strong, proactive communication and presentation skills 

  • Strong combination of technical and marketing acumen

  • Ability to work across an organization to build consensus, and drive projects whilst managing ambiguity

  • Strong sense of urgency with project management and multi-tasking skills 

Ability to develop strong relationships within and outside of the company (e.g. 3rd party OEM marketing teams)

Lutron Electronics position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in annual double digit growth. This growth has in turn allowed the company to continue to invest in recruiting and retaining the best people we can find to service our customers. Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services.

Lutron offers a competitive compensation and benefits package and a dynamic and professional work environment. We also offer continued growth through increased job responsibilities, courses offered through Lutron University and advancement opportunities.  For more information, view our website at . EOE/AA.   

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